Candidate Profile

A dynamic and humble leader with extensive experience in marketing, public relations, communications, content management, and operations. Proven track record in leading teams in delivering measurable results, enhancing team performance, streamlining processes, and spearheading innovative solutions to complex challenges. A trusted advisor to executive leadership and peers in managing team performance while fostering an inclusive and positive work culture.

Highlights

Excellence in Team Engagement: Achieved a 100% satisfaction score among team leaders following a major reorganization at Salesforce, enhancing team morale and alignment amid change.

Global Sales Support Leadership: Handpicked to lead the Marketing and Communications team supporting all Global Sales efforts, driving streamlined, cohesive communications.

Operational Innovation: Created a unified global communications calendar across corporate teams, increasing marketing engagement by 50% and driving markedly higher click-through rates within six months.

Tool Adoption & Engagement: Boosted internal tool adoption by 40% in two quarters, leading targeted campaigns that increased productivity and user engagement across sales functions.

Organizational Development: Built and managed a multidisciplinary team, developed operating models, and implemented SLAs to foster efficient cross-functional collaboration and success measurement.

Content Management Excellence: Drove an 80% increase in internal CMS adoption and improved tool utilization by 50% through strategic marketing campaigns, executive backing, and user engagement.

Strengths

Leadership & Operations: Organizational Strategy | People Management | Process Development | Cross-Team Collaboration | Change Management | Performance Management

Marketing & Communications: Marketing Strategy | Brand Development | Communications Strategy | Marketing Operations | Executive Communications | Public Relations | AI & Technology Storytelling | Media Engagement | Content Governance | Event Planning | Fundraising

Project & Resource Management: Project Prioritization | Resource Allocation | KPI Management | Budgeting | Data Analysis

Technical Proficiency: Salesforce (CRM, Marketing Cloud, Slack, Tableau) | Smartsheet | Asana | Highspot | Google Workspace | Microsoft Office Suite

Training & Development: Curriculum Development | Role-specific learning journeys | Executive Coaching | Enablement Asset Development | Learning UI/UX

DEI Leadership & Advocacy: Outforce Indy President & AMER Co-VP | VP Democratic Club (Carmel, IN) Salesforce Equality Mentor | 2024 Get Out The Vote (GOTV) City Captain (Carmel, IN)

Professional Experience

Senior Director, Global Marcom & Content - Salesforce

February 2024 - Present

  • Lead a team of 22, including leaders and individual contributors, in the development and execution of all internal marketing and communications campaigns for Global Sales and Operations

  • Partner with sales and operations leaders in understanding our stakeholder personas and priorities

  • Develop & streamline processes into one workflow intake model to manage prioritization and optimize resource capacity

  • Standardize metrics and KPIs to drive data-driven decisions, overall strategy, and accountability

  • Advise executive leadership regarding business operations, change management, communications and performance management during organizational transformations

  • Analyze marketing campaign performance, increasing brand awareness and customer engagement through data-driven decisions

  • Lead the design and narrative development of executive presentations for the SVP of Global Seller Experience for customer-facing presentations and industry events

  • Develop standards and best practices for sellers based on sales success metrics, tool adoption metrics, and executive business priorities

Senior Director, Pre-Sales Products and Engineering - Salesforce

October 2021 - February 2022

  • Drove vision, strategy, and roadmaps for 3 internal productivity tool & product teams - UX/UI Research & Design, and Full-Stack Engineers

  • Launched a new business value calculator product, leading to company-wide adoption

  • Developed and implemented content organization, governance, and promotion strategies

  • Analyzed team’s product and tool portfolio and prioritized most adopted, valuable, and sustainable tools

  • Cultivated and launched a sunsetting and marketing strategy for deprioritized tools, leading to increased adoption of remaining, prioritized productivity tools

  • Led the development and launch of an internal CMS product for Solutions Engineers - increasing adoption 80

Senior Manager/Director, Sr. Director, Pre-Sales Operations - Salesforce

March 2016- October 2021

  • Developed and implemented content taxonomy, governance, curation, and promotion strategies

  • Implemented SE Operations reporting and processes that drove productivity

  • Created and managed Solutions Dashboards for enablement, programs, and sales

  • Developed training strategy and curriculum for sellers - planned and executed 6 Sales Discovery Workshop events annually across the US and gained executive alignment

  • Developed and launched an interactive Customer Centric Discovery Workbook and tutorial videos; Adopted by Global Enablement organization; Added to new hire training modules for sales operating units

  • Created a 3-week, customized learning journey and training curriculum on a new corporate content site in preparation for a 3-day onsite immersion training event for global solutions engineering teams of 5K people

  • Designed the content, curriculum, and schedule for 4 Business Value leaders to successfully deliver Sales Discovery Methodology training at above-mentioned onsite immersion training

  • Streamlined, operationalized, and launched scalable strategic customer event program in partnership with business value teams; Planned and executed 29 onsite events in one fiscal year

Marketing Manager │ Oxford Financial Group, Ltd. │ May 2011 - April 2014

Director Of Marketing and Sales  │  Endeavor Communications  │  May 2007 - May 2011

Community Relations Coordinator  │ Eton Academy  │  July 2004 - August 2005

Marketing Representative │ St. Jude Children's Hospital │June 2000 - May 2002

Additional Experience

Senior Director, Pre-Sales Activation - Salesforce

February 2022 - February 2024

  • Streamline multi-channel communications into unified brand messaging, increasing engagement and adoption metrics, demonstrating expertise in earned and owned content strategies

  • Established and implemented Project Management best practices and standards for the organization, including alignment of all Project Managers on Asana

  • Created team operating model/ Service Level Agreement for stakeholders which drove operational efficiencies

  • Aligned all business unit leaders on 5 standard KPIs for measuring organizational and operational success

  • Developed the organization’s first centralized data platform; gained insight to measure and report on the performance of 40+ tools and applications

  • Developed training and enablement videos and user guides for the team portfolio of offerings and ensured its inclusion in training for all new hires

  • Collaborated with technical teams to develop a consistent, user-centric portfolio data and content taxonomy and hierarchy; enabling users to find tools and offerings while ensuring consistency within team reporting

  • Led Organizational Change Management and Internal Communications of a large reorganization within team

Senior Manager, Global Marketing Solutions - Salesforce

April 2014 - March 2016

  • Managed a team of marketers and content creators in implementing and managing the first company-sponsored Content Management System (CMS)

  • Developed a content curation and governance program; Leveraged data from monthly reporting to archive, update, curate and promote relevant content and resources

  • Launched Proposal Builder product within SAVO; Collaborated with multiple teams to ensure accuracy in content; Updated monthly with proper product SKUs and appropriate copy

  • Led 3-month re-branding and update of 5K+ corporate assets in SAVO after renaming of ExactTarget Marketing Cloud business unit of Salesforce

  • Created a Digital Audit consulting service in support of Marketing Cloud sales teams; Discovered strategic opportunities to optimize customer usage of products and upsold corresponding products and services

Master of Arts, Organizational Leadership - Siena Heights University, Southfield, MI 

Bachelor of Arts, Journalism: PR Concentration - Franklin College, Franklin, IN

Education