Candidate Profile
A dynamic and humble leader with extensive experience in marketing, public relations, communications, content management, and operations. Proven track record in leading teams in delivering measurable results, enhancing team performance, streamlining processes, and spearheading innovative solutions to complex challenges. A trusted advisor to executive leadership and peers in managing team performance while fostering an inclusive and positive work culture.
Highlights
Excellence in Team Engagement: Achieved a 100% satisfaction score among team leaders following a major reorganization at Salesforce, enhancing team morale and alignment amid change.
Global Sales Support Leadership: Handpicked to lead the Marketing and Communications team supporting all Global Sales efforts, driving streamlined, cohesive communications.
Operational Innovation: Created a unified global communications calendar across corporate teams, increasing marketing engagement by 50% and driving markedly higher click-through rates within six months.
Tool Adoption & Engagement: Boosted internal tool adoption by 40% in two quarters, leading targeted campaigns that increased productivity and user engagement across sales functions.
Organizational Development: Built and managed a multidisciplinary team, developed operating models, and implemented SLAs to foster efficient cross-functional collaboration and success measurement.
Content Management Excellence: Drove an 80% increase in internal CMS adoption and improved tool utilization by 50% through strategic marketing campaigns, executive backing, and user engagement.
Strengths
Leadership & Operations: Organizational Strategy | People Management | Process Development | Cross-Team Collaboration | Change Management | Performance Management
Marketing & Communications: Marketing Strategy | Brand Development | Communications Strategy | Marketing Operations | Executive Communications | Public Relations | AI & Technology Storytelling | Media Engagement | Content Governance | Event Planning | Fundraising
Project & Resource Management: Project Prioritization | Resource Allocation | KPI Management | Budgeting | Data Analysis
Technical Proficiency: Salesforce (CRM, Marketing Cloud, Slack, Tableau) | Smartsheet | Asana | Highspot | Google Workspace | Microsoft Office Suite
Training & Development: Curriculum Development | Role-specific learning journeys | Executive Coaching | Enablement Asset Development | Learning UI/UX
DEI Leadership & Advocacy: Outforce Indy President & AMER Co-VP | VP Democratic Club (Carmel, IN) Salesforce Equality Mentor | 2024 Get Out The Vote (GOTV) City Captain (Carmel, IN)
Professional Experience
Senior Director, Global Marcom & Content - Salesforce
February 2024 - Present
Lead a team of 22, including leaders and individual contributors, in the development and execution of all internal marketing and communications campaigns for Global Sales and Operations
Partner with sales and operations leaders in understanding our stakeholder personas and priorities
Develop & streamline processes into one workflow intake model to manage prioritization and optimize resource capacity
Standardize metrics and KPIs to drive data-driven decisions, overall strategy, and accountability
Advise executive leadership regarding business operations, change management, communications and performance management during organizational transformations
Analyze marketing campaign performance, increasing brand awareness and customer engagement through data-driven decisions
Lead the design and narrative development of executive presentations for the SVP of Global Seller Experience for customer-facing presentations and industry events
Develop standards and best practices for sellers based on sales success metrics, tool adoption metrics, and executive business priorities
Senior Director, Pre-Sales Products and Engineering - Salesforce
October 2021 - February 2022
Drove vision, strategy, and roadmaps for 3 internal productivity tool & product teams - UX/UI Research & Design, and Full-Stack Engineers
Launched a new business value calculator product, leading to company-wide adoption
Developed and implemented content organization, governance, and promotion strategies
Analyzed team’s product and tool portfolio and prioritized most adopted, valuable, and sustainable tools
Cultivated and launched a sunsetting and marketing strategy for deprioritized tools, leading to increased adoption of remaining, prioritized productivity tools
Led the development and launch of an internal CMS product for Solutions Engineers - increasing adoption 80
Senior Manager/Director, Sr. Director, Pre-Sales Operations - Salesforce
March 2016- October 2021
Developed and implemented content taxonomy, governance, curation, and promotion strategies
Implemented SE Operations reporting and processes that drove productivity
Created and managed Solutions Dashboards for enablement, programs, and sales
Developed training strategy and curriculum for sellers - planned and executed 6 Sales Discovery Workshop events annually across the US and gained executive alignment
Developed and launched an interactive Customer Centric Discovery Workbook and tutorial videos; Adopted by Global Enablement organization; Added to new hire training modules for sales operating units
Created a 3-week, customized learning journey and training curriculum on a new corporate content site in preparation for a 3-day onsite immersion training event for global solutions engineering teams of 5K people
Designed the content, curriculum, and schedule for 4 Business Value leaders to successfully deliver Sales Discovery Methodology training at above-mentioned onsite immersion training
Streamlined, operationalized, and launched scalable strategic customer event program in partnership with business value teams; Planned and executed 29 onsite events in one fiscal year
Marketing Manager │ Oxford Financial Group, Ltd. │ May 2011 - April 2014
Director Of Marketing and Sales │ Endeavor Communications │ May 2007 - May 2011
Community Relations Coordinator │ Eton Academy │ July 2004 - August 2005
Marketing Representative │ St. Jude Children's Hospital │June 2000 - May 2002
Additional Experience
Senior Director, Pre-Sales Activation - Salesforce
February 2022 - February 2024
Streamline multi-channel communications into unified brand messaging, increasing engagement and adoption metrics, demonstrating expertise in earned and owned content strategies
Established and implemented Project Management best practices and standards for the organization, including alignment of all Project Managers on Asana
Created team operating model/ Service Level Agreement for stakeholders which drove operational efficiencies
Aligned all business unit leaders on 5 standard KPIs for measuring organizational and operational success
Developed the organization’s first centralized data platform; gained insight to measure and report on the performance of 40+ tools and applications
Developed training and enablement videos and user guides for the team portfolio of offerings and ensured its inclusion in training for all new hires
Collaborated with technical teams to develop a consistent, user-centric portfolio data and content taxonomy and hierarchy; enabling users to find tools and offerings while ensuring consistency within team reporting
Led Organizational Change Management and Internal Communications of a large reorganization within team
Senior Manager, Global Marketing Solutions - Salesforce
April 2014 - March 2016
Managed a team of marketers and content creators in implementing and managing the first company-sponsored Content Management System (CMS)
Developed a content curation and governance program; Leveraged data from monthly reporting to archive, update, curate and promote relevant content and resources
Launched Proposal Builder product within SAVO; Collaborated with multiple teams to ensure accuracy in content; Updated monthly with proper product SKUs and appropriate copy
Led 3-month re-branding and update of 5K+ corporate assets in SAVO after renaming of ExactTarget Marketing Cloud business unit of Salesforce
Created a Digital Audit consulting service in support of Marketing Cloud sales teams; Discovered strategic opportunities to optimize customer usage of products and upsold corresponding products and services
Master of Arts, Organizational Leadership - Siena Heights University, Southfield, MI
Bachelor of Arts, Journalism: PR Concentration - Franklin College, Franklin, IN